What makes paper sustainable?

When produced from wood sourced from sustainably managed forests, paper is a renewable material. Healthy forests act as carbon sinks, binding CO2 from the atmosphere and mitigating climate change. With responsible sourcing and sustainable manufacturing processes, paper is an invaluable material that answers to the needs of a future circular economy.

Compared to other industries, paper manufacturing has great potential to be truly sustainable and ecological. The paper industry is a highly certified industry, with a fully renewable raw material and a circular product, using renewable raw material to produce a recyclable product. The industry itself is also decoupling: the direct link between production and impact has been broken, meaning that more production no longer means more impact.


IconQuestion.png The industry is decoupling

When analyzing the environmental impacts of the European pulp & paper industries over time, we see that production is no longer correlating with impact. This means that higher production levels doesn't directly lead to a bigger environmental impact. This statistics is compiled by CEPI and you can find the full report here.


Renewable raw materials

Wood is a renewable resource, and it is in the interest of the paper industry to increase forest growth. In Europe, the forest area is expanding yearly.

Resource-efficient production

Wood fibres can be used up to 6-7 times in paper. After that, they can be used to produce bioenergy.


More than 71% of all paper in Europe is recycled. (Source: CEPI Key Statistics 2021 report)


60% of the fuels used by the industry are non-fossil renewable biomass.

I think it’s now increasingly apparent to pretty much everybody who is involved in the world of paper that it is a raw material of enormous value both economically and from an ecological point of view.
Jonathon Porritt, Co-Founder, Forum for the Future

The paper life cycle

Discover the paper life cycle by clicking on the image. You can explore the different steps further by browsing through the carousel below.



This is how we approach sustainability

We believe that sustainability will drive the businesses of the future. By pursuing sustainability, we create long term value for our stakeholders. This is why we place so much importance on clean production at our paper mills, promoting the well-being of our employees, and engaging with stakeholders. We support our partners on their journey towards sustainability, by constantly seeking to improve and develop our own practices. We challenge them to do the same.

Read more about our approach and performance


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