Are you on a tight schedule and want reliable print runs? UPM Max combines printability, functionality and repeatability. It’s your best choice for retail promotional advertising, magazines or catalogs.
UPM Max S H
Africa | Europe | Middle East | South America
Heatset web offset papers
Use lower basis weights for your printed product without compromising quality. UPM Max S is an ideal combination of increased bulk and opacity with glossy paper characteristics and excellent printability.
Advertising material | Brochures | Catalogues | Flyers | Inserts | Magazines | Newspaper supplements
Fillers | Mechanical pulp
Heatset web offset
Reel Diameter (cm)
100.0 - 125.0
Reel Width (cm)
40.0 - 432.0
76.0 / 150.0
Strong moisture proof polyethylene laminated kraft paper
Certificates and labels
EMAS | EU Ecolabel | FSC Chain-of-Custody | ISO 14001 | ISO 9001 | PEFC Chain-of-Custody
PEFC™ and FSC® on request but subject to availability.
Basis Weight (ISO 536) (g/m²)
Bulk (ISO 534) (cm³/g)
Brightness D65 (ISO 2470-2) (%)
L-value D65 (D65/10°) (ISO 5631-2)
a-value D65 (D65/10°) (ISO 5631-2)
b-value D65 (D65/10°) (ISO 5631-2)
Opacity ISO (2471) (%)
Gloss Hunter (ISO 8254-1) (%)
Smoothness PPS 10 (ISO 8791-4) (µm)
Please note: Technical values are informative and subject to production variations.
Max. Total Area (TAC%)
ICC Paper profile
AM Screen recommendation (l/cm)
FM Screen recommendation (µm)