UPM Paper ENA and Time Inc UK's flagship title, Wallpaper* has built a solid partnership over the past four years to create a unique print experience for Handmade - an annual event and homage to design and innovation.
Established in 1996, Wallpaper* is regarded as one of the world's most important design magazines. A global audience of more than 220,000 readers, the creative and editorial teams strive to create engaging content for each and every issue. As a key partner to Wallpaper* owner Time Inc UK for over thirty years, UPM Paper has developed a strong relationship and understanding of the demands and needs of such a creative title. Readers of Wallpaper expect not only to be delighted and inspired by the words and pictures on the page but by the very production of the title itself. Rich images need to leap off the page with the colour and intensity they were designed with. Every element of paper choice is well considered - from the weight of the page to the tactile nature of an uncoated paper. Wallpaper* celebrated its 200th edition in October 2015. It continues to be a leading light in the design community.
ENTER THE WALLPAPER* HOTEL - HANDMADE 2016
Since the first handmade magazine edition in 2010, the Wallpaper* creative team has developed the theme of each edition. The inspiration comes from a showcase held in Milan, Italy, in April every year during the famous Salone di Mobile - one of Europe's largest furniture fairs which has now expanded into the streets and galleries of Italy's renowned fashion capital. Previous Wallpaper* Handmade themes have included collaborations between renowned designers, global brands and small design studios.
For Hotel Wallpaper*, a whole arcade was taken over to showcase the theme of travel and hospitality. Featuring creative minds such as David Chipperfield, Cerutti 1881, Artek and Aesop, the task was to envisage a home-away-from-home. From USB toothbrushes to bespoke writing desks, Hotel Wallpaper* leaves nothing to the imagination with paired projects and stunning furniture. The Handmade exhibition is dedicated to the marriage of craftsmanship and contemporary design - each reflected in the visually inspiring Handmade issue released each August.
TELLING A TACTILE STORY
UPM's paper grades were selected for the whole magazine including covers. Matching each section of the magazine was Creative Director Sarah Douglas. "Our readers expect us to produce each and every issue with the same focus in terms of production. Therefore it's vital to have a paper supplier who can match these precise needs and think as creatively as we do."
She adds: "Handmade is something special, over and beyond our regular editions. It has to reflect the theme of our showcase. The mix of UPM's grades offers us a perfect platform, creating a tactile and visual narrative, to highlight the products and designs shown during Salone di Mobile."
Dino Vasiliou, Sales Manager for UPM Paper comments: "Our partnership with the Wallpaper* team has produced a very special showcase of the UPM paper portfolio. We are always excited by the designs and printed end product."
WALLPAPER* AT 20
Wallpaper* celebrates its 20th birthday this year. Handmade is a key part of the brand's development of its publishing model - expanding its audience and services including bespoke content creation for some of the world's best brands.
The Handmade journey continues. Seek out a copy and discover the look and feel of UPM papers for yourself.
