UPM papers meet the highest environmental standards in WWF’s Check-your-paper tool

Press Release 5.6.2015 14:00 EEST

(UPM, Helsinki, 5 June 2015 at 13:30 EET) - WWF’s Check-your-paper (CYP) tool is a public database for pulp and paper products with high environmental standards. The CYP method focuses on a limited number of environmental parameters including how well forests supplying fibre are managed, use of recycled or agricultural fibre, fossil CO2 emissions, waste going to landfills and water pollution from mills.

UPM has been part of CYP since the very beginning and one of the first companies to rate papers in the tool. The used method is simple but not simplistic and has been developed and fine-tuned by WWF since 2007, in cooperation with scientists, paper buyers, producers and non-governmental organisations (NGOs).

Today, UPM has 23 paper product groups rated in the CYP tool. All of them are third-party verified. The results vary from good to excellent, the majority being very good or excellent.

"UPM has shown the importance it gives to transparency and environmental performance by publicly disclosing the environmental impact of more than 10 % of its uncoated and coated papers on WWF’s Check Your Paper. WWF invites pulp and paper producers to join WWF Environmental Paper Award 2016 by listing their papers on CYP," states Emmanuelle Neyroumande, Manager, Forest Product Consumption & Footprint, WWF International.

UPM’s customers are increasingly interested in sustainability of papers. UPM offers product declarations and environmental data, like Paper Profiles, for all products as a tool to provide customers with information on the sustainability of products and the supply chain.

“We promote transparency in our activities and consider WWF’s Check-your-Paper as one good way to increase it. The tool helps customers to identify the most environmentally sound paper products. We have cooperated with WWF to develop the tool and this work continues.” says Päivi Rissanen, Director, Environment and Responsibility, UPM Paper ENA.

Read more:
WWF Environmental Paper Award 2016

For further information, please contact:
Päivi Rissanen, Director, Environment and Responsibility, UPM Paper ENA, tel. +358 (0) 40 743 0306

UPM, Media Desk
tel. +358 (0) 40 588 3284
Mon–Fri from 9:00–16:00


UPM leads the reformation of the bio and forest industries. We are building a sustainable future in six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Paper Asia, UPM Paper Europe and North America and UPM Plywood. Our products are made of renewable raw materials and are recyclable. We serve a global base of customers. We employ approximately 20,000 people and our annual sales are approximately EUR 10 billion. UPM's shares are listed on NASDAQ OMX Helsinki. UPM – The Biofore Company – www.upm.com

UPM Paper ENA (Europe & North America) is the world’s leading producer of graphic papers, serving customers in Magazine Publishing & Advertising, Merchants, Home & Office, and Newspaper Publishing. A leader in sustainable and high performance papers, UPM Paper ENA’s production is located in Finland, Germany, the United Kingdom, France, Austria, and the United States. With headquarters in Germany, UPM Paper ENA employs approximately 9,000 people. To learn more about UPM Paper ENA visit: www.upmpaper.com

WWF is one of the world’s largest and most respected independent conservation organisations, more than five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.