Story | 03/11/2024 08:30:16 | 2 min Read time

The Emotional Connection: paper makes you feel

From the simple act of sharing a business card to the tactile experience of turning the pages of book, paper has the power to engage our senses and create meaningful connections.

What makes viewing a printed photo album more enjoyable than scrolling through a hundred photos on a screen? Each turn of the page reveals not just images, but a narrative woven through time. The weight of the album in your hands, the slightly glossy texture of the photographs, and the sound of pages turning create a multisensory experience that transcends the flat, digital alternative.

Paper makes you feel connected, from the simple act of sharing a business card, wedding invitations, or exchanging of your favourite novel. These seemingly insignificant pieces of paper carry with them a wealth of emotions and associations tied to the events they represent, preserving memories. A recent study conducted by Royal Mail Marketreach and WARC revealed that nearly two-thirds of individuals affirm that direct mail captures their complete attention. The personal touch of sending invitations or cards establishes a profound connection, underscoring the transformative power of paper.

 


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Generation Z might allocate 35% of their daily time to online activities, 8.5 hours a day, but members of this generation exhibit a strong inclination towards traditional print books compared to eBooks. Last year, a mere 14% of sales in their age group were attributed to eBooks, according to BookRiot 

Characters, narratives, and themes within the written word serve as a mirror to our own experiences, allowing us to connect with the content on a deeply emotional level.

The allure of reading on paper goes beyond the act of consuming information; it’s an immersive experience that engages the mind and stimulates the senses. The sensory elements of a physical book — textures, scents and the satisfying rustle of pages — are all part of the reading experience. Characters, narratives, and themes within the written word serve as a mirror to our own experiences, allowing us to connect with the content on a deeply emotional level.

As our lives become more entwined with technology, the value of paper as a medium for preserving memories and facilitating meaningful connections remains unparalleled. The tactile, multisensory experience it provides fosters a deep and lasting bond with the physical world, enriching our lives. In a world inundated with pixels and virtual experiences, the enduring allure of paper stands as a testament to the timeless power of the tangible.

 
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