Catering to the kids
As parents have become increasingly aware of the benefits of print magazines, the media world’s been taking notice. Over the last few months three print publications aimed at youngsters have hit the shelves.
January saw the arrival of National Geographic Little Kids, published by National Geographic and The Walt Disney Company, and licensed to Creature Media. Aimed at ages 3-6 and published 13 times a year, the magazine is full of activities, puzzles, photos and facts about wildlife and nature.
“For pre-schoolers to touch a magazine is completely vital,” says editor Georgia Harrison. “Younger kids will be reading it with their parents, and it involves sitting together, turning the pages together. The pages are interactive – there are some colour-in pages, there are some mazes and sticker activity so it’s something they can engage with, it’s not just a case of looking at a screen.
“A lot of parents do worry about the amount of screen time that their kids have, and Little Kids provides an entertaining way for them to interact with their child. The activities are conversation starters and encourage discussions. And we also suggest physical activities and observation games to take the fun beyond the pages.”
In March, Immediate Media Co, the special interest content and platform company, launched new Disney magazine, Encanto - a spin-off of the popular animated film about the magical Madrigal family who live hidden the mountains of Colombia.
The publication is crammed with “uplifting activities” that focus on the differences, diversity and special gifts of the movie characters and help little ones on their own voyage of self-discovery and the realisation that everyone is magical in their own unique way.
“Encanto has been a major hit on the streaming platform Disney+ and we’re thrilled to be bringing the magic to children’s physical world with brand-new Encanto magazine,” says Rachel Clare, Immediate Media’s Youth & Children’s Publisher. “We have an exciting line-up of issues and gifts with plenty of games, puzzles, music and magic along the way.”
Meanwhile, Puzzler Media in March replaced its kids’ puzzle magazine Quiz Kids with a new title, Puzzler KIDS Collection. Brought out in a comic-sized format, the magazine anchors puzzles - including Sudoku, Crosswords and Spot the Difference - around topics that kids can really engage with.