Print accounts for around 78% of global book sales. Gen Z is buying physical books in higher numbers than digital. And yet, reading comprehension is declining across the world.
The OECD reports that around one in five adults can only understand simple texts. How people read, on what surface and with what level of focus, has never mattered more. This white paper explores what the evidence says about why print holds its place at the centre of the book market and what that means for the future of reading.

What you will find inside 

• • The state of the global book market in 2025 
  • Why Gen Z is choosing print over digital 
  • How reading on paper improves comprehension and memory 
  • What science says about reading printed books 
  • Why print has a distinct and durable role in a multi-format world

As long as there is a need for focused reading, there will be a need for print.