Innovation in Publishing: How successful publishers embrace and harness innovation for success
Innovation has been at the heart of print's ability to navigate its way through two decades of disruption. What has become clear in recent years is that there has been a shift in approaches to innovation. Companies that are seeing the most success are those that have moved away from "chasing innovation for the sake of it", towards a more measured, strategic approach.
This white paper will showcase innovative approaches to print publishing that blur the lines between print and digital to offer a richer experience for the consumer. It will present industry leaders' - including Lucy Kueng, professor and expert on strategy, innovation and leadership at the Reuters Institute for the Study of Journalism at Oxford University; Robin Govik, Chief Digital Officer at MittMedia; and Liz Vaccariello, Editor-in-Chief of Parents magazine at Meredith insights into how some of the world’s biggest media brands are harnessing innovation.
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Done in collaboration with FIPP - the network for global media.