The Future of Media: How digital-to-print revenue models continue to shape the industry
The future is print and digital. Despite the emergence of digital channels, print publishing has continued to thrive. In the US, the top 25 print magazines reach more adults and teens than the top 25 prime time shows. Reverse publishing is the sign of print's continued power. Digital-to-print models offer new sources of revenue for media owners. This white paper will look at the value that print adds for audiences and how it fits to the wider publishing ecosystem.
Hear how Rob Munro-Hall, the Managing Director of Bauer Media, and James Wildman, the President and CEO of Hearst Magazines UK, from Hearst UK have found success from the coexistence of print and digital media. The paper introduces also case studies of reverse publishing models.
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Done in collaboration with FIPP - the network for global media.