Newbury Weekly News wins UPM's premier award at Newsawards 2015

Product news 5/8/2015 10:00 AM UTC
If you thought printed newspapers are old-fashioned, think again. You might find yourself surprised by the extra value that can be added to traditional newsprint through the innovative usage of augmented reality, 3D printing, fabulous posters and many other exciting enhancements.

This was clearly proved by the entries in Newsawards 2015, showcasing the best in both printed and digital media. The winners were announced on 29 April in London.

UPM’s premier award, “Printed Innovation of the Year”, went to Newbury Weekly News for their Augmented Reality 3D application.
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First introduced in 2013, UPM’s premier award has rapidly become one of the most sought-after categories to win. Recognising that innovation is key to the continuing success of newsprint, the category has attracted fantastic entries and wide international coverage.

The judges were looking for entries that demonstrate the most innovative, creative or marketable  newsprint applications demonstrating commercial benefits to printers and publishers.

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Printed Innovation of the Year (UPM premier award)
 
Judges were united in their praise for the innovation and creativity displayed by the submissions in this international “Printed Innovation of the Year” category. While the panel applauded the spread of bold, engaging and ingenious concepts on the table, a winner stormed ahead because it both fulfilled all the criteria and delighted the judges.
 
 

Winner

Newbury Weekly News – Augmented Reality 3D
 
"The panel loved it and had great fun getting the 3D digital dinosaur to walk across the table! ‘Entertaining, engaging, highly innovative…will appeal to adults and children alike and brings fun and creativity to the printed product’. Several judges also commented on its versatility and inherent opportunities for application across several platforms. All in all ‘a very cool idea’."
 
 

Highly Commended

The Daily Telegraph – Double Panoramic Poster
‘A first in the UK. Great execution and superb quality.’
 
 

Commended

Guardian Print Centre – Posters
‘Eye catching, well handled – a novel idea. Great innovation by the workforce.’
 
Rheinische Post – Poster
‘Fantastic reproduction and good use of technology.’
 
Sächsische Zeitung – 3D Print
‘A very interesting concept and nicely printed.’
 
The Sunday Times – Super Panoramic Poster
‘Great layout – stunning quality.’
 
 
Read more about Newsawards 2015 >>