UPM launches an exclusive magazine paper for CSWO printing

(UPM, Helsinki, 13 July 2017 at 11:00 EET) - UPM, the world's leading paper manufacturer, has launched a new innovation, UPM Impresse plus C, a pioneering SC paper custom-developed for coldset web offset printing. UPM Impresse plus C offers a smoother, glossier finish and a unique, magazine-quality result that sets new benchmarks in CSWO printing.

The velvety finish and appealing texture enable superior-quality print reproduction characterised by intense colours and rich contrasts. This new innovation opens up a whole new range of business opportunities for CSWO printers, whilst also enabling more efficient utilization of press capacity.

Brighter, smoother and finer
"Customers with coldset presses told us they needed to make better use of their capacity and expand into new areas of commercial printing but they couldn't compete with the quality of heatset and rotogravure printers," explains Olli Juntunen, Product Manager at UPM Jämsä River Mills in Finland.

"We realized this called for a new, innovative product. Working closely with our customers, we devoted two years to extensive research and development until we were confident that UPM Impresse plus C met their exact requirements. The silky finish and smooth feel are exceptional."

Minimum resetting, maximum value
For printers looking to stand out from the competition with commercial titles, inserts, value-added advertising and special-interest supplements, this revolutionary SC paper offers a cost-effective way of expanding their core business with minimum outlay.

UPM Impresse plus C is offered in three grammages: 48 g/m², 51 g/m² and 54 g/m². Although special press settings are not strictly required for higher-quality results, UPM offers straightforward press/post-press recommendations for the best possible print quality.

For more on UPM Impresse plus C, please visit www.upmpaper.com/impresseplusc. Our sales experts are looking forward to your call.

For technical specifications, see our Fact Sheet.

UPM Impresse Plus C is the latest world-class product launched by UPM this summer, following the eOrder service and ground-breaking UPM EcoLite paper.

For further information please contact:
Matthias Reh, Director, Product Portfolio, News & Retail, UPM Paper ENA, matthias.reh@upm.com,
tel. +49 173 900 1475

UPM Paper ENA
UPM Paper ENA (Europe and North America) is the world's leading producer of graphic papers, offering an extensive product range for advertising and publishing as well as home and office uses. The high performing papers and service concepts of UPM add value to our customers' businesses, while actively fulfilling demanding environmental and social responsibility criteria. With headquarters in Germany, UPM Paper ENA employs approximately 8,000 people. To learn more about UPM Paper ENA visit: www.upmpaper.com

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UPM
Through the renewing of the bio and forest industries, UPM is building a sustainable future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Paper ENA and UPM Plywood. Our products are made of renewable raw materials and are recyclable. We serve our customers worldwide. The group employs around 19,300 people and its annual sales are approximately EUR 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM - The Biofore Company - www.upm.com

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