UPM has launched its first Responsible Fibre product: New Future office papers!

The UPM Biofore story is now being delivered through the Responsible FibreTM verification of a high performance UPM office paper range, creating a smart choice for a "New Future".

New Future office papers is the first product range to carry the new Responsible FibreTM trademark adopted by UPM. This new trademark innovatively combines UPM's environmental responsibility and social responsibility into one cohesive philosophy followed throughout the product lifecycle.

As the majority of UPM's business is based on a responsible use of fibre, this concept offers an unlimited number of opportunities to tell our Biofore story in a new way.

See the video in www.youtube.com/watch?v=ul15Pz3L4Es
Pay a visit to www.responsiblefibre.upm.com and learn how UPM can stand behind this trademark.

For further information please contact:
Janeen Key, Marketing Manager, UPM Paper ENA, Merchants, Home & Office, janeen.key@upm.com, tel. +44 (0) 7739 82121