The Clean Run initiative aims to lessen the environmental impact of all UPM operations. The goal is to significantly improve the current level of environmental performance and awareness, including better risk management.
The campaign has been visible in the pulp and paper mills since 2011, and has become a proactive way of managing environmental operations at mills. Systematic reporting and follow-up of environmental deviations, including reporting of environmental observations, are in active use at all pulp and paper mills.
Together with improved information sharing, Clean Run audits have helped to identify development issues and related best practices. With all of the actions taken, the “Clean Run Way of Thinking” is starting to become part of daily routines.