UPM opens the gateway to exciting experiences - It's time for drupa 2012!

(UPM, Helsinki, 3 May 2012) – It’s time to turn the page and write the next chapter in the story of paper. UPM will do it at drupa in the next two weeks. drupa - an international trade fair held every four years is bringing together media and printing professionals from all around the world to Düsseldorf, Germany.


The entire trade fair area with its 19 halls has transformed into the biggest printing house in the world. About 1,850 exhibitors from more than 50 countries will demonstrate the diversity and innovation strength of the printing industry.

New and interesting opportunities

Life without printing and media is simply unthinkable – they are an integral part of everyday life. Even the rise of digital media has not displaced print media, but rather enriched it: The co-existence of printed and digital media opens up new and interesting opportunities for brand owners, retailers and even for consumers.

UPM strongly believes that printed and digital channels complement each other, with paper assuming its natural role within the modern media palette. The company has brought together its experts and visionary cooperatives at drupa to showcase exciting examples of combining print and digital channels – providing inspiration and solutions to all those in the media industry.
 
UPM is exhibiting in hall 6 at the stand D60 as part of the joint PrintCity Alliance.

UPM sees a bright future for paper as part of the modern media palette. Come and meet us at our stand and see how paper works as the gateway to exiting experiences.

Stay tuned for UPM drupa highlights by following us at Twitter: www.twitter.com/UPM_Papers


Read more about our drupa presence on
www.upmpaper.com/drupa


For further information, please contact:
Marja-Leena Vihelä, Communications Specialist, UPM Paper Business Group
marja-leena.vihela@upm.com, Tel. +358 40 158 8716 (at the stand 3 – 16 May)
Terhi Jokinen, Communications Manager, UPM Paper Business Group
terhi.jokinen@upm.com, Tel. +358 204 15 0491 (at the stand 10 – 12 May)



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