UPM and Monocle continue co-operation with Helsinki City Survey
UPM has partnered with Monocle – a leading global affairs magazine – to produce the Monocle Helsinki City Survey.
Printed on UPM Fine, the Monocle Helsinki City Survey looks at everything from finance/business and logistics, to design/architecture, fashion, culture, aviation/transport, food/hospitality, retail and tourism. Monocle has produced the survey to provide its readers with engaging insight into Helsinki, the World Design Capital 2012.
Monocle editor–in-chief, Tyler Brûlé says “Helsinki is looking to turn ideas into real change. Key to this is a dynamic generation of doers. In each sector they are challenging the modus operandi. It’s these characters we’ve profiled in this city survey – they are the future of Helsinki”.
UPM papers were chosen for good experience in their high qualities both in terms of reproduction and finishing. Monocle always strives to create a unique tactile experience for their readers and the choice was another step in challenging and surprising the readers’ expectations.
“The criteria started with the ‘snap’ of the paper. In other words, how does it feel between forefinger and thumb and does it feel new within the context of the magazine? In both cases, the answer was a firm yes”, elaborates Tyler Brûlé.
"It is a pleasure to be able to collaborate with a frontrunner such as Monocle for this inspiring Survey. Their in-depth commitment to design and print provides a perfect match to UPM's passion to support the success of paper and print", says Thomas Ehrnrooth, Vice President, Marketing and Communications from UPM's Paper Business Group.
The Helsinki City Survey will be published as part of the May 2012 issue of Monocle with design special. UPM has previously co-operated with Monocle for Monocle Finland Survey 2010.
To find out more visit the Monocle website at: http://www.monocle.com
UPM is one of the World Design Capital Helsinki 2012 main corporate sponsors. To find out more visit the World Design Capital Helsinki website at: http://wdchelsinki2012.fi/en
For more information, please contact:
Thomas Ehrnrooth, Vice President of Marketing and Communications, tel. +358 204 150 366
UPM & design
As a frontrunner of bio and forest industry UPM takes part in design by developing new sustainable materials, which inspires architects and designers worldwide. UPM promotes sustainable construction and sees it as a key factor in creating healthy, safe and comfortable built environments in a responsible manner.
UPM is one of the main corporate partners of World Design Capital Helsinki 2012. Showcasing UPM wood products and composites the Pavilion is a unique meeting place and a key part of the official WDC Helsinki 2012 programme. The Pavilion results from a collaboration between UPM, Aalto University, Design Museum, Museum of Finnish Architecture and World Design Capital Helsinki 2012.