Paper - part of the modern media palette

UPM believes that printed and digital channels complement each other, with paper assuming its natural role within the modern media palette.

At drupa UPM Paper brought together its experts and  visionary cooperatives to showcase exciting examples of combining digital and print – providing inspiration and solutions to all those in the media industry.

Print is effective. Need proof?

 
According to research, print is and remains an extremely powerful advertising medium. So how can you convince advertisers? At UPM’s drupa demo sessions we introduced modern ways to engage readers by using print.
 
Data matrix codes offer real engagement for both brands and readers. By scanning a code with their smart phone, readers are able not only to get additional information on their mobile devices, but also able to for instance share contents and make online purchases.
 
For brands the ability to collect code data and measure the direct effects of printed channels down to detail demonstrates print marketing effectiveness.
 

The third dimension

 
You can find data matrix codes across a range of our UPM materials, such our new Product Catalogue 2012, printed samples and our exhibition invitation. Rex.jpg
 
Another way to take advantage of the combination of print and digital is to use NFC, (Near Field Communication) tags. At the UPM stand it was possible to test how NFC works by interacting with our World Design Capital Helsinki posters and stickers. Their tags provide access to the WDC mobile site, m.wdchelsinki2012.fi. 
 
At info sessions on our stand we explained more about the various examples where print acts as the gateway to exciting experiences.
 

Future travel catalogues bring pictures alive

 
Are you ready to explore the possibilities of the future catalogue? We want to spark your imagination with a futuristic example, where a printed travel catalogue can take you to winter wonderland with the magnificent Aurora Borealis
 
By browsing through tagged pages of a design brochure you are able to experience a whole new kind of printed product that literally brings the pictures alive. This unique cross-media concept has been created in co-operation with UPM, VTT Technical Research Centre of Finland and Finnish Tourist Board and was introduced for the first time at drupa.
 
springauroras.jpg
Thank you for visiting us at drupa and joining us in creating sensations that only paper can make!