QR codes and augmented reality

Quick Response (QR) codes have become increasingly common in consumer advertising and packaging in past few years. The remarkable growth in smartphones has put a code reader in everyone’s pocket for the first time. As a result, the QR code has become the focus of advertising strategies, providing quick and easy access to websites, videos and other materials belonging to brand owners.

QR codes offer real engagement for readers. By scanning a code with their smartphones they are able not only to get additional information on their mobile devices, but are also able to share content and make online purchases.

For brand owners, the ability to collect code data and measure the direct effects of printed channels in detail demonstrates print marketing effectiveness.

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Augmented Reality (AR) is perfect for crosslinking print, Internet and mobile applications. AR opens up completely new features for enriching the experience of printed information. It works by viewing elements through a smartphone camera. The recognised AR icons in the image are then transformed into virtual content via a special
mobile application. Imagination has no boundaries when making the AR elements: they really bring your print to life.

What is important, especially for advertisers, is the value for money that AR can provide. An advertisement in a women’s magazine can be expensive but, through AR elements, the advertiser can interact with readers and lead them to the site to see much more. And even better, AR also allows you to measure print effectiveness.