UPM at drupa 2012
It’s time to turn the page and write the next chapter in the story of paper.Thank you for visiting UPM stand at drupa 2012!
Even better than befoRe
The acquisition of Myllykoski has made UPM the undisputed leader in publication papers. We can now serve our customers even better than before with a best in class offering - products, services, reliable and accessible supplies and sustainable operations.
At drupa it was possibile to get familiarised with our combined and comprehensive range of papers for every end use and printing method.
UPM is known for the know-how and expertise of its technical sales team and at drupa we we introduced UPM ColorCTRL - a new service for web based pdf workflow and colour management and print quality optimisation. UPM ColorCTRL and other UPM Services were presented at our drupa stand.
THE Third dimension
Before drupa joining the expertise of UPM Paper and visionary cooperatives we created some inspiring features and solutions for modern print media. We demonstrated how codes, tags and augmented reality truly add new dimensions to print and how they help to measure printed media effectivity. At our daily drupa info sessions we offered a possibility to take a peek into the future of paper.
Part of the Connection of Competence
UPM was exhibiting in PrintCity hall 6 as part of the joint PrintCity Alliance and was also sharing expertise in PrintCity’s hot topic clusters. UPM presented technical innovations improving runnability, printability and the latest value added solutions in newspaper printing. New UPM Seminars and Workshops for printing industry players were introduced at the PrintCity area. Alliance members had also produced new value added printed materials.