Torsten Gebke - TUI

In this interview you will hear about paper being a supporting medium that helps clients understand the right messages.

Mr. Gebke highlights the quality of the paper, and the flexibility allowed by the different grades available: some papers are used to convey luxury and some to convey the inexpensiveness of a certain product.

"Paper gives me a feeling of security in terms of what I am reading and what I am holding in my hands. It stands for something promised and real. Paper will always have a future in our company." - Torsten Gebke, Head of paper purchase, publishing processes & logistics TUI